Effective Communication of Pepsi Co - 3206 Words

Effective Communication Strategies of Pepsi Cola Table of Contents Executive Summery 3 Introduction 4 History 5 Effective Marketing and communication strategies of Pepsi 6 Media Commercials 6 Advantage of media commercials 6 Disadvantages of media commercials 7 Sponsorships 7 Advantages of Sponsorships 8 Disadvantages of Sponsorships 8 How to enhance the effectiveness of Sponsorship 8 Community Activities 8 Advantages of Community activities 9 Disadvantages of community activities 9 How to enhance the effectiveness of CSR projects 9 Product Diversification 10 Advantages of Product diversification 10 Disadvantages of product diversification 10 How to enhance the effectiveness of Product†¦show more content†¦There he sold a unique blend of aerated water which he called Brads Drink. All of the customers liked the taste of this refreshing drink made out of cola nuts and vanilla. Because of this new invention Caleb’s pharmacy became a famous gathering point in the city. After few years he renamed this creation as Pepsi Cola. The demand f or Pepsi cola was increased day by day so he was convinced to form a company to sell Pepsi cola nationwide through soda fountains. In 1903 he acquired the patent for his product and started bottle and sell it all around the country. The sales figures ware outstanding, profits were sky rocketed. Bradham sold 7,968 gallons of syrup in 1903. In 1905 he awarded two franchises to bottle the product. Later in 1906 the number of franchises increased to fifteen and there were 25 franchises by the end of 1910. Pepsi Cola Company managed to sell 100,000 gallons on syrup in 1910. Marketing was a key concern f the company right from the beginning of the Pepsi era. At the beginning there were post cards and collectibles with Pepsi cola brand name. They were the main advertising methods Caleb used in the early years. Later the advertising campaigns became more enthusiastic and effective. There transportation methods improved from Horse carts to motor vehicles with Pepsi logo. The company advertised the product throughShow MoreRelatedThe Objective. Advertising Is One Of The Most Important1676 Words   |  7 Pagesskin, while dove has the ability to take good care of the skin on the user (Menon Soman 2002). The advertisement aspect consider in this particular aspect is practical and possess a strong communication to be reach easily to most of their target audience with ease. The ad poses strong non-verbal communication for the people who can judge and understand the things with complete ease. In terms of Government Report, the ad has nothing. The ad didn’ t identify any gender, racial and biasness from anyRead MoreEssay on Marketing Principles938 Words   |  4 Pages  · Co-ordinate its market functions to achieve its marketing aims  · Be aware of marketing constraints. These points seem very obvious and basic, and yet they are all very in-depth, and very important to a business that is involved in marketing. If a company has its marketing strategy wrong, then it could result in financial hardship for the company. Understanding customer needs ---------------------------- In order to anticipate change, Pepsi need toRead MoreBusiness Level Strategy of Coca Cola1529 Words   |  7 Pagesenvironment, business strategy plays a crucial role to the organizations in order to achieve the competitive advantage over the other competitors. Coca Cola Company is one of the business organisations facing a fierce competition in the global market with Pepsi, its major competitor, in addition, the company has to deal with the significant threats such as a health concerns, apparently an increasing trend among society nowadays. This trend has posed a tough task for beverage manufacturers, especially theRead MoreOrganizational Excellence And Change At Pepsico850 Words   |  4 Pagesstructure. PepsiCo organizational process and behavior lays within the Pepsi University is the area of job performance. PepsiCo?s women leadership is low in numbers. The gap analysis of PepsiCo is to work toward an action plan to increase real-world experience and women leadership. Content and Analysis Complexity leadership theory investigates the role of leadership in advancing those processes in organizations through which co-dependent actions among many individuals combine into a group endeavorRead MorePepsi as an Oligopoly Market Product8150 Words   |  33 Pagesmarket share). Prices in an oligopoly therefore tend to be higher and change less than under perfect competition. Examples of oligopolies may include the markets for petrol in the UK (BP, Shell and a few other firms) and soft drinks (such as Coke, Pepsi, and Cadbury-Schweppes). 1.2 Methodology and Source of Data To report on PepsiCo Ltd. we have maintained some formalities. We visited the corporate office of PepsiCo Ltd. in October 23, 2011 to collect data about PepsiCo Ltd. They have provided someRead MoreThe Marketing Planning Process6737 Words   |  27 PagesCoca-Cola and Pepsi with the largest market share of 51% and 40% respectively, these two have the strongest customer base in the world. Pepsi was initially known as â€Å"Brad drink†, this was invented by a pharmacist in late nineteen century in USA. Basically this drink was use to cure stomach pain but no one knows that this drink will become one of most popular carbonated drink of the world, after few years its original name was change by â€Å"Pepsi Cola†.(2) In mid of the 1950’s Pepsi was introducedRead MoreThe Production Of Coca Cola Company1039 Words   |  5 Pagescertain finished beverages, like juices and juice drinks and water product, that we ve an inclination to sell to retailers directly or through wholesalers or completely different distributors, in conjunction with bottling partners. Coca Cola Bottling Co. Consolidated is set in Charlotte, North Carolina and operates in eleven states, primarily within the Southeast. They need five producing facilities and over forty five sales locations. The largest of them is Coca-Cola s company headquarters in AtlantaRead MoreComparison of Financial Conditions Between Coca-Cola and Pepsi Co6735 Words   |  27 PagesComparison of financial conditions between Coca-Cola and Pepsi Co. Statement of the issue This report will focus on the comparison of financial conditions, especially their profits statements between Coca-Cola and Pepsi Co. for their stakeholders, like consumers, shareholders, manager, investors, and employees, creditors and lenders. Objectives of the project Two objectives are built to be achieved before 30th, December 2007. The major one is to help the stakeholders to know why these two companiesRead MoreSituation Analysis - Pepsi6448 Words   |  26 Pages10/Oct/2012 Author: Bin Liu | ID #: U1037223 | Assignment # 2 | A Completed Analysis of Marketing Plan for Pepsi New Zealand | Executive Summary This paper presents a completed marketing plan/analysis for Pepsi in order to assist it regain its â€Å"second leader† position in the soft drink market in New Zealand. The first half of this paper shows the situation analysis of Pepsi. In particular, the internal analysis focuses on the power of suppliers, buyers, new entrants, and product substitutesRead MoreA Study on Sales Promotional Activities of Pepsico12595 Words   |  51 Pages39 Table 4.3. Volume of warm stocking†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.40 Table 4.4. Volume of cold stocking†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦41 Table 4.5. Overall Performance of PEPSI†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦42 Table 4.6. Types of Outlet†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..43 Table 4.7. Percentage sales of brands†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 44 Table 4.8. Most selling product of PEPSI†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦45 CONTENTS Chapter No. Topic Page No.

International Student Transnational Mobility-Myassignmenthelp.Com

Question: Discuss About The International Student Transnational Mobility? Answer: Introduction The job market generally refers to the concept that brings the employers and the employees together at a common meeting point. The job market is generally a virtual place which is visited by the employers who have been in search for the concerned employees for the jobs that they have been offering. The virtual arena is also visited by the potential employees who have been seeking the jobs that best suit their capabilities and expertise. The job market generally depicts the interplay and the competition that exists between the different forces of labor. The job market might experience shrinkage and growth depending upon the supply and the demand of the labor that exists within the overall economy of the country, the concerned industries, the required levels of education or the functions that are related to the concerned job. The following report attempts to analyze the current job market scenario in Australia. It proceeds further to analyze the jobs that pertain to the activities of volunteering, the recruitment trends that are being followed in the present times as well as those that might be followed in the near future. The report also deals with the tools that are available for the purpose of finding employment in the various fields. The following report tends to focus on the healthcare industry. It aims to provide the reader with an overview of the available opportunities in the job, the employer work profiles, the qualifications that are needed for the concerned jobs. The report also gives an insight in to the average incomes in the concerned field. The report further analyzes one of the largest volunteering communities of the world that are related to the fields of coastal water safety and rescue activities, Surf Life Saving Australia. the report concludes with some guidelines for the fresher on th e choice of the career in the current competitive Australian job market. Examination of the job market The concept of the concurrent job market scenario is derived from the relationship that has been growing between the concerned employees who have been seeking jobs and their respective employers. The general basis of the job market is the economic structure of the concerned country and the demand of the labors of the same. The most ideal country for the job-seekers is a country that is well-developed. There has been a rise in the number of the private business organizations all over the world. This might lead to the high chances of employment in the concerned sectors. The world is observed to be evolving and progressing as the days pass by. This has been leading to the higher chances for the fresher to step into the concurrent job market (Tran Pham, 2016). There have been a huge number of sectors for the fresher to make a choice from, however there are ten such areas that might prove to be the best in the five years that are to follow. These sectors are enlisted below: The administrative and the allied support services The departments related to the agriculture, fishing and forestry The services related to the fields of arts and other recreations The services that pertain to the fields of training and education The services that are related to the fields of healthcare and the social assistance The manufacturing industry The mining industry The services that pertain to the professional fields, the fields of science and technicalities The services that are related to the hired services, the rental services and those related to the real estate. The areas that pertain to the retail trade. The areas that pertain to the healthcare and the social assistance, the services that relate to the professional fields and the scientific as well as the technical services are the fields that might be expected to be experiencing more growth in the concerned sectors of the potential job market. The social welfare and the health care services are inclusive of the areas involving the hospitals, the mental health sectors, the issues pertaining to the homelessness, the services that pertain to the protection of the children (Aihw.gov.au, 2018). These sectors might offer a huge opportunity in the field of the jobs since it has been operating in the market for over almost three decades and there has always been a high demand for the concerned staff in the field. The job seekers generally prefer the technical and the professional services since these fields do provide them with the opportunities to flourish in a greater scale. There has already been forecasts from the concerned departments of the government of Australia regarding the jobs that are most likely to be taken up in the year 2019. These sections generally deal with the services that pertain to the auditing, the taxing, the preparation of the budgets and the information about the concerned systems of accounting. The third field that might embark on the journey towards prosperity is the field pertaining to the careers in the training and the education areas. This area is observed to be having a rapid growth and there are high chances of employment in these fields. This filed of employment generally deals with the lecturers, teachers and the tutors. The key area of focus of any nation of the world is the literacy of the residents of the country. This helps in the maintenance of the increase in the number of the demands that are put forth by the employers which leads to a huge number of the job seekers to be interested in the jobs that pertain to the education sector. The three sectors that are discussed above form the mostly sought sectors by the job seekers. However, there has also been a decline in certain sectors in terms of the number of jobs sought in the concerned sector of the employment. These fields generally include those that pertain to the industries related to the manufacturing of the products, the mining industries, the industries of agriculture, fishing and the forestry. The sectors dedicated towards the art and other recreational services, the hiring, rental and the real estate services and the administrative and the other supporting services have been losing their importance in the sector of employment (Hotline Hotline, 2018). The learning and the education sector of Australia provides the concerned job seekers with the best opportunities in the current job market. This sector involves all the sections involving the early childcare, the school education, the higher educational areas and the areas that pertain to the vocational education. The aforementioned sections do demand the best performance from the concerned employees who are considered to be the best in the field. There is an inflow of students in Australia who travel to the country with the intent of pursuing higher education. In the current globalized world, any upcoming trend in the field of work might be considered to be helpful for the job market. There are many trends that have been implemented within the concerned sector which include the sectors that deal with the processes of e-learning, multi-channel delivery system and the tele-education factors (Mahmud, Alam Hrtel, 2014). These trends might help to attract the employers from all over th e world. The country need to use the education at all levels which might help the job seekers to quench their thirst. The Australians might be provided with the best chances through the vocational trainings which might help them to select a suitable career in the departments related to learning and education. Examination of the paid occupation The most important factor for the Australian youth is their career. In Australia, the most important sector for employment is the sector related to the healthcare and other related welfare services (Jobsearch.gov.au, 2018). The healthcare system is generally operated by the hospitals that are owned either by the government or by the private concerns. This industry includes the employees who have been serving as attendants to the pathological departments, dieticians, the nursing staff, the employees at the pharmacy departments, physiotherapists, surgeons and the technicians in the required areas of the industry. The employees who have been employed at these sectors generally do serve the common people residing in the country. The students who belong to a good educational background in the field of medicine are the best suited for the jobs in the departments related to healthcare and related services. The course of the job is divided according to the concerned course of posts that are held by the concerned employee. The responsibilities that are needed to be fulfilled by the concerned employees include consulting the concerned clients on the matters that pertain to their health and the medicines that should be administered in the concerned cases. The duties of an employee in the healthcare sector also includes the taking care of the patients, the analysis of the diseases and providing the patients with the concerned medication that is required, providing the students with the explanations behind a healthy life style and also educating them with tips on the same matter and the handling of the technical problems that might arise in the management sectors of the industry. The minimum qualification that is needed to begin a career in the concerned field is a bachelor degree in the subject along with some professional degrees such as the MBA, the B. Pharm and Diploma in the subjects of nutrition and health. According to a survey, the average salary that might be drawn by the male graduate candidates is almost $55,000 while that of their female counterparts might earn $50,000. This data might vary in the different sectors of the job. A pharmacist might earn $31 per hour while a registered nurse might be paid an almost similar amount of $31.39 per hour. The employees having better experiences and qualifications might be allowed higher amount of salary. A surgeon, for example, might be earning a higher salary amount of $154 (Abs.gov.au, 2018). There might be better scope for the people to change their occupation based on the sectors that they work for and the jobs that they undertake as a part of their profession. A physiotherapist, for example, might change his sector of profession and might shift his professional area to those that pertain to the fitness wherein he might find better scope of employment due to the current craze in the sector. The Australian health care services are known to provide their customers with a great quality of service (Privatehealth.gov.au, 2018). The Australian health care services have introduced a number of the health fuds that might help the concerned clients. The health care services of Australia do help the common people of the country as well as the organizations that exist within the country. The mostly benefitted section of the society is the senior citizens wo have been living in the country. The government of Australia contributes a huge amount of almost $140 billion for the development of the structure of the healthcare industry that operates within the country (Aph.gov.au, 2018). The economic structure of the country is commendable and has a great donation from the employees in this sector as well. Ramsay Health Care, located in the city of Melbourne is one of the best healthcare services that have been operating within the country. The staff who have been delivering their services in the concern are claimed to be the very best in the field. The hospital has its branches all over the world and puts forth the maintenance of a great relationship between the employees and their employers. The Australian health care industry offers the freshers in the job market with great career opportunities thereby delivering the best towards the society. Examination of the unpaid occupation The topmost authority of Australia in the matters that pertain to the safety in the coastal waters and the prevention of the drowning as well as the rescue operations is the volunteering community of Surf Life Saving Australia. It is one of the largest communities in the world that is dedicated towards the volunteering activities. The main areas that help the community to survive are the corporate sponsorships, the donations towards the community, the fundraising events that are conducted by the sponsors and the well-wishers of the organization as well as the organization itself and the grants that that have been extended by the governmental bodies of the country. The surf lifesavers who have been the members of the concerned community have rescued more than 630,000 people since the foundation of the community in the year 1907 (Sls.com.au, 2018). The prospective jobs that might be sought after the completion of the tenure of the volunteering service is that of being a lifeguard. The volunteers that are engaged with the Surf Life Saving Australia have to be involved in a number of activities that might be present within the concern. The senior members of the community are entrusted with the duties of patrolling the beaches and the coastal areas during the summer season that extends from the middle of September to almost the end of April. The lifesavers have to take special care in the patrolling during the weekends and the public holidays. The duties of the lifesavers also include the public training that they need to impart to the kids on the issues regarding the safety issues that they need to maintain on the beaches. This training includes teaching the kids about the dangers that they might face due to the rocky areas and some marine animals like the blue-ringed octopuses which they might encounter during the surfing activities. The volunteering services also include the various competitive events, the swimming events and the surfing-carnivals. The senior mem bers of the Surf Life Saving Australia do also need to train the junior members on the conditions that they might face due to the presence of the rip currents, the waves, the sandbars while surfing (Sls.com.au, 2018). Training also needs to be imparted on the matters related to the basic first aid and the processes of CPR or the cardiopulmonary resuscitation (McKay, Brander Goff, 2014). The main attraction that pulls the volunteers to this service is the scope of serving as a patron personnel on the beaches of Australia and that of the events related to the sports and the surf-carnivals that are organized in the country. The volunteer should be well-versed in the techniques needed in the fields that pertain to the saving of the lives and survival techniques aa well as the procedures that pertain to the patrol and rescue activities (Attard, Brander Shaw, 2015). The volunteer must be able to depict a sound knowledge in the fields of the human anatomy and physiology and must be well aware of the caring techniques that need to be implemented in times of emergencies. It is possible for the volunteer to undertake the responsibilities of a lifeguard after the completion of the tenure of the remaining a surf life-saving volunteer. It is also possible for the volunteer to accept the post of a paramedic as the person is trained in the fields of CPR and first-aid. The duties of a lifeguard also include ensuring the safety of the people who have been at the beaches (Morgan, Ozanne-Smith, 2013). The life-savers also need to have an eye for the beach animals that might be potentially dangerous such as the stingrays, the jelly-fishes and the sharks (Hodgetts Duncan, 2015). These lifesavers have also been granted the responsibility of designating the activities to certain members like the seniors and the children who have been visiting the beaches or the carnivals that are organized. The contribution of Surf Life Saving Australia towards the Australian society is immense. The organization helps to provide the citizens with a safer environment at the beaches. The organization also provides a nurturing environment which helps to develop the life skills as well as the core values that are necessary for the citizens of the country (Wilks et al., 2017). The organization also contributes a huge amount towards the economy of the country. According to a PwC report, the estimated contribution amount towards the Australian economy due to the efforts that had been made in the fields pertaining to the prevention of drowning in the coastal areas in the financial year of 2009-10 had been almost $3.6 billion (Sls.com.au, 2018). Examination of the recruitment The number of competitors in the recruitment market of Australia in the current times have been increasing. The top five among them are Australian JobSearch, Gumtree, Jobsdb, MyCareer and SEEK. According to the Forbes.com (2018), the business organizations would be following the trends like the focus on the relationship that exists between the concerned organization and its clientele so as to delight the customers, which might lead to the generation of revenue as well as the gaining of the loyalty of the clientele. These trends assist in the upliftment of the business organization as well as the employees who are involved with the organization. In the recent times, however, the employees tend to seek instant feedback to the work that they deliver instead of waiting for at least a year for the appraisals that might be conducted. The trends in this area depicts huge changes and the continuous reviews reveal that it might be replaced. People in the modern times are have been moving to the arena of the part-time jobs and freelancing rather than remaining busy with the full-time jobs that have lesser exposure. This has led to the companies to be in favor of the part-time job tre nds. According to the current market trends, this might help in the increase in the number of the freelancers who might have been working alongside the other full-time employees. According to the trends that have been portrayed by Lmip.gov.au. (2018), the Ramsay Health Care, founded in the year 1964, is one of the best organizations that might be chosen by the job seekers. The goodwill of the concern and the heritage that has been maintained by the institution is one of the main reasons behind it being one of the first choices of the job seekers. There are three major steps that need to be followed in order to seek employment in this medical institution. The basic criteria that needs to be fulfilled by the candidate is the possession of the proper and required knowledge in the given field. The most eligible candidates for the applications to the post are those who hold a professional or a graduate degree in the subject along with an experience that can be gathered from the experience of serving in the health care sector (Jackson, 2014). The potential employees of the concern need to possess excellent communication skills since the healthcare organization has its branches all over the world which indicates that the employees might get transferred to the pother locations of the concern. The recruiters might also focus on the skills of the concerned candidate to analyze and solve a certain problem prior to hiring them for the concern. The recruitment process that needs to be chosen by the concerned jobseeker should be able to reflect the ways of researching, reviewing and evaluating himself in order to understand the relation between the unpaid as well as the paid jobs and the society and its economy. The employment of a person in a volunteering organization helps them to gain more knowledge about the job profile without feeling stressed out. The job seekers might consider moving to the multinational organizations after forming a good amount of experience in the concerned field and with the help of the references from the influential people in the industry. It becomes easier for the employees to handle the work pressure due to the prior experience that they had during their volunteering days. Conclusion In lieu of the above discussion, a clear understanding might be derived based on the analysis of the current job market scenario, the base of the volunteering market, the trends in the recruitment in the present scenario and in the near future and, most importantly, the employment search tools that are available to the current job seekers. There are some career options like those in the fields of agriculture, education and related training, healthcare services, arts and other such recreational services, mining, manufacturing of the various types of goods and other such fields that are seen to be on the rise in the current employment market of Australia. there has been a huge demand in the fields that are related to the healthcare services, educational and related training services and those that pertain to the services that need to be offered in the technical fields. The healthcare sector had been the most promising for the job seekers in the current Australian job market. The field of nursing seems to receive the maximum number of job applications in the country. There are a number of volunteering options that are also available to the job seeking youth of Australia. One among the various filed that are related to the healthcare is the job area related to surf lifesaving. There has been a huge increase in the number of volunteers in this field since the profile of a volunteer helps the concerned person to learn more about the intricate details of the concerned job and even helps them to gather valuable hands-on experience on the current job. The volunteering jobs help them to handle the stress and the work pressure that they might be facing while being involved in the paid jobs. References Abs.gov.au. (2018).Australian Bureau of Statistics, Australian Government.Abs.gov.au. Retrieved 24 January 2018, from https://www.abs.gov.au Aihw.gov.au. (2018).Home.Australian Institute of Health and Welfare. Retrieved 24 January 2018, from https://www.aihw.gov.au/ Aph.gov.au. (2018).Home Parliament of Australia.Aph.gov.au. Retrieved 24 January 2018, from https://www.aph.gov.au/ Attard, A., Brander, R. W., Shaw, W. S. (2015). Rescues conducted by surfers on Australian beaches.Accident Analysis Prevention,82, 70-78. Forbes.com. (2018).Forbes Welcome.Forbes.com. Retrieved 24 January 2018, from https://www.forbes.com/sites/brianrashid/2016/01/26/the-rise-of-the-freelancer-economy/#fce22533bdfb Hodgetts, D., Duncan, M. J. (2015). Quantitative analysis of sport development event legacy: an examination of the Australian Surf Life Saving Championships.European Sport Management Quarterly,15(3), 364-380. Hotline, J., Hotline, E. (2018).Australian Jobs.Department of Jobs and Small Business. Retrieved 24 January 2018, from https://www.jobs.gov.au/australian-jobs-publication Hotline, J., Hotline, E. (2018).Employment Research and Statistics.Department of Jobs and Small Business. Retrieved 24 January 2018, from https://www.jobs.gov.au/employment-research-and-statistics Jackson, D. (2014). Factors influencing job attainment in recent Bachelor graduates: evidence from Australia.Higher Education,68(1), 135-153. Jobsearch.gov.au. (2018).Search for jobs, find the right staff.Jobsearch.gov.au. Retrieved 24 January 2018, from https://jobsearch.gov.au/ Lmip.gov.au. (2018).Welcome to the Labour Market Information Portal..Lmip.gov.au. Retrieved 24 January 2018, from https://lmip.gov.au/default.aspx?LMIP/GainInsights/EmploymentProjections/EmploymentProjectiontoNovember Mahmud, S., Alam, Q., Hrtel, C. (2014). Mismatches in skills and attributes of immigrants and problems with workplace integration: a study of IT and engineering professionals in Australia.Human Resource Management Journal,24(3), 339-354. McKay, C., Brander, R. W., Goff, J. (2014). Putting tourists in harms wayCoastal tourist parks and hazardous unpatrolled surf beaches in New South Wales, Australia.Tourism Management,45, 71-84. Morgan, D., Ozanne-Smith, J. (2013). Development and Trial of a Water Exposure Measure of Estimated Drowning Risk for Surf Bathers.International Journal of Aquatic Research Education,7(2). Privatehealth.gov.au. (2018).PrivateHealth.gov.au - Australian Health Insurance Information.Privatehealth.gov.au. Retrieved 24 January 2018, from https://www.privatehealth.gov.au/ Sls.com.au. (2018).About Us - Surf Life Saving Australia.Surf Life Saving. Retrieved 24 January 2018, from https://sls.com.au/about-us/ Sls.com.au. (2018).Home Creative | Surf Life Saving | The official website of Surf Life Saving Australia.Apps.sls.com.au. Retrieved 24 January 2018, from https://apps.sls.com.au/ Sls.com.au. (2018).Surf Life Savings economic contribution to the community valued at $3.6 billion - Surf Life Saving.Surf Life Saving. Retrieved 24 January 2018, from https://sls.com.au/surf-life-savings-economic-contribution-community-valued-36-billion/ Tran, L. T., Pham, L. (2016). International students in transnational mobility: Intercultural connectedness with domestic and international peers, institutions and the wider community.Compare: A Journal of Comparative and International Education,46(4), 560-581. Wilks, J., Kanasa, H., Pendergast, D., Clark, K. (2017). Beach safety education for primary school children.International journal of injury control and safety promotion,24(3), 283-292.

The V Chip Essays (2687 words) - Television Technology, V-chip

The V Chip ?The V-Chip' America's Answer to Desensitizing On February 8, 1996, President Clinton1 signed into law the Telecommunications Act of 19962, which will dramatically alter the telecommunications industry over the next several years. One of the most controversial sections of the bill was Section 551, titled Parental Choice in Television Programming, which calls for manufacturers to include a V-chip in every new TV set 13 inches or larger. The V-chip is a device that will enable viewers to program their televisions to block out content with a common rating. Proponents of the system say that it will enable parents to protect their children from viewing violent and explicit material. Opponents say it violates the First Amendment rights of the broadcasters, and enforces government censorship on the television industry. The provision gives broadcasters, cable operators, and other video distributors one year to develop a voluntary rating system for programming that contains sexual, violent, o r other indecent material. If the industry fails to agree on a rating system within that time, the FCC is to develop a rating system based on an advisory board's recommendations.16 The Television Decoder Circuitry Act of 19903 required all new televisions sold in the United States to contain a chip to decode closed-captioning4 signals. The basic technology needed to implement the V-chip is the same as that currently used for closed-captioning. Program rating information would be transmitted along with the television signal, and be decoded by a chip in each television. The chip would then compare the rating codes to values preset by the viewer. If the rating codes are higher than the preset values, the television signal would be blocked, and a blank screen would be displayed. Closed-captioning data is transmitted on line 21 of the vertical blanking interval, or VBI5. The VBI consists of 24 lines of a regular picture scan in which the beam is turned off to return to the top of the scr een before painting the next frame. These 24 lines represent dead air time, in which no image information is sent.5 Each line of the VBI is capable of transmitting 256 bits (32 bytes) of data. Since the VBI appears once per frame, or 30 times per second, this means that each line of the VBI is capable of sustaining a bit rate of 7680 bits per second.5 The tentative plan for implementing the V-chip is to add the program rating information to line 21 of the VBI, along with the closed-captioning information. The difficulty is that line 21 is also being used for newer extended data services (XDS) that will be capable of providing such things as scheduling information and station call letters to the viewers. Fitting all three of these data signals into the 7.68 kbps of line 21 is one of the primary difficulties in designing the V-chip implementation.12 The magnitude of the problem will be determined by the complexity of the rating system chosen by the broadcasters. If a relatively simple rating scheme is used, small modifications could be made to the existing closed-captioning decoders to receive the rating data and block the programs. This would require no change in the architecture of the televisions, and would be almost free of cost to install. Electronic Industries Association6 (EIA) engineer, Tom Mock, says that the existing closed-captioning chips have enough memory to support a system of up to three content categories, such as sex, violence, and mature content, with four levels of blocking each.12 If the broadcasting industry selects a system of more complexity, it would be far more difficult to implement. Each television would require additional circuitry to handle the decoding of the ratings. This would mean that television designers would have to alter the internal layouts of the television components, adding up to $40 to the cost of the television, depending on the manufacturer and model of television.12 Similarly, line 21 of the VBI may not have enough available bandwidth to transmit the desired programming codes if they are too complex. This would cause a more drastic departure from the closed-captioning technology. Another line of the VBI would have to be used which could complicate things tremendously. The demand for use of the VBI is growing

American Identity Essay Professor Ramos Blog

American Identity Essay American Identity Analysis Essay

Cybercrime - reading critique Essay Example | Topics and Well Written Essays - 750 words

Cybercrime - reading critique - Essay Example Cyber criminals and terrorist groups are formed a nexus to destroy the US interests. US military is currently depending partly on the civilian technology services which can be misused/ exploited by the cyber attackers. Kinetic weapons, power of electromagnetic energy, malicious computer code etc are some of the most common methods of cyber attacks employed by cyber terrorists. Botnets (vast numbers of compromised computers that have been infected with malicious code, and can be remotely-controlled through commands sent via the Internet) are another major tool for cybercrime, because of its effectiveness and the easy use by even a non-skilled malicious user. The cyber attacks faced by Estonia in April 2007 revealed that political protestors may have rented the services of cybercriminals in order to destabilize the government. Cyber criminals have already established alliances with drug traffickers in Afghanistan, the Middle East, and elsewhere where profitable illegal activities are used to support terrorist groups. A coordinated attack on civilian and military computers by the cyber attackers may adversely affect the interests of US economy and the US military. â€Å"Every action has equal but opposite reaction† which is Newton’s third law. It is true in the case of computers and internet as well. It is a fact that computers and internet have revolutionized the human life immensely. At the same time like most of the other great discoveries, internet can also be used for destructive purposes. When nuclear energy was discovered, people thought that it can be used for constructive purposes. But nowadays the world is undergoing the immense threat of nuclear weapons and a possible nuclear war. Same way it is quite possible that prominent countries may engage in cyber wars in order to destabilize other countries. Instead of utilizing the contributions of science and technology for constructive purposes and collective growths, most of the prominent

Ethics Development, Understanding & Application Essay

Ethics Development, Understanding & Application - Essay Example Ethics too considers the psychophysical behavior of human beings, but always with reference to some standard of what behavior ought to be. Behavior considered in terms of a moral situation is called conduct. A psychologist who tried to use the technique of the mathematician or physicist would find that his results bore little relation to the qualitative variety of people's minds. Similarly, the methods appropriate to ethics are not identical with the methods that have given effective results in biology, psychology, economics, or law. Ethics stands in important relations to each of these disciplines, but whatever materials the ethical philosopher may draw from related fields he draws simply as material to which his own distinctive method is to be applied. The ethics have great concerns with the societal trends, a person cannot be known as ethical who doing something that is actually considered good in his own view but the society condemns it. It is also dealing with the personal sense of choosing between right and wrong, if a person is acting in a way that is making himself feel wrong, then it is unethical. The Morals have although got direct concern with the ethics, the values are the trends that are set by the society no matter they are right or wrong for anyone but they are being followed by most of the individuals in the society and are considered to be right by the majority. Values again have direct concerns with the ethics as they define what actually is right and wrong, what is good and what is evil. Values are just our beliefs, or standards that we take into account on daily basis. My ethics have just been very much similar to what every one is following here, I consider the prohibited wrong and the usual practices right. I have been ethically sound as I know many of the things wrong, I consider breaking a traffic rule to be unethical, I consider hitting or fighting with someone to be unethical, I consider going for prayers to be very ethical, and also I consider to have illicit relation to be extremely unethical. I consider respecting elders to be ethical and cheating to be very unethical. Also religion have some influence in making me ethically more superior, the parents and the family have played even a bigger role in providing me with knowledge of what is socially acceptable. Friends and teachers also have got a lot to do with what I consider right and wrong. In my view, there are many forces that are making me understand the ethics, the rights and wrongs. Overall, the society, the parents, the religion, the friends and teachers have made me understood the ethical practices. My religion influenced my ethical behavior by emphasizing on many things considered to be wrong for instance by prohibiting the illicit relations. The society influenced my ethical behavior by giving me the concept of what could lead to punishment and what could lead to reward. My parents influenced my ethical behavior by perhaps not fighting with each other and living together after marriage with a proper sharing of everything with each other. My friends influenced my ethical behavior by ensuring that they are not really involved in any such criminal acts like drugs and other crimes. My teachers influenced my eth

The negative effects of being to dependt on technology Essay Example for Free

The negative effects of being to dependt on technology Essay Today’s technology is more advanced and it may make your life more easier, but today im going to give you an insight on how being too dependent on technology has it negative effects on us as people in this world. When depending on technology it will give you negative effects toward your education, behavior, and economy. â€Å"People have become too dependent on technology. Many people now won’t go anywhere without their cell phone, or GPS or even their laptop computer. People today have forgotten how to spell correctly or do simple math† according to ask.com The negative effect on education by being too reliant on. Technology is relied on more and more, children today use digital communication instead of improving their writing skills. They don’t know how to write cursive, do proper grammar, and correct their spelling. People that want or feel like their cell phone or laptop is everything to them in other words its and addiction. It makes you lose track of what you’re supposed to do for instance you’re doing your homework but you keep checking your phone or laptop knowing you have to focus. According to 500 American student 73 percent said â€Å"they wouldn’t be able to study without technology†. And 38 percent couldn’t study without checking their phone or laptop. On the other hand technology has a negative effect on behavior, lazy both physically and mentally. Physically when you’re too lazy to move because you’re so use to some type of technological equipment. And mentally because your brain become too lazy to think and less able to do critical thinking. . Automobiles make it less effort for people to move however, car accidents are responsible for more death than non-health related issue. Obesity and Physical Fitness is also a result children are overweight by 10percent because of their lack of exercise and spending countless of hours in front of the computer, or television. Instead of going out to ride a bike or play out door games. For example, I’m one of those people that depends on technology and I felled P.E. my first semester in high school because I rather txt, talk on the phone or be on Facebook. Instead of doing what I was supposed to do in a result II failed P.E. but was giving an opportunities to take an online P.E. class and take this from me if you don’t want to sit at a computer all day of the week then I would suggest do our physical  activities. \ Economic also have several different negative effects. It cost financial drain focusing small businesses to close because of machine technology are taking over. Not only can it put small businesses out of business it can also put big businesses because people look a technology as in it doesn’t take strike, you don’t have to pay them, and you don’t have to worry about a machine going on break. Its sound good but what happens if the machine break down you can’t fix it because the lack of education due to the fact you’d rather invest in technology instead of learning about the risks. The risk of it putting you and or your employees out of a job. Plus it cost those practice for the tec hnology to be even used which the money is being waste instead of being put toward something more effective. With that in mind, let’s say all technology stops and your so depended on technology that you don’t know what to do. From a simple tasked such as writing a paper without typing to knowing a problem right off the top of your head with looking it up. Or let’s say you’re a game freak what happen if all video games and television was gone what would you do with yourself? Go out and become crazy having mental problem, go out and do crime to relive your game or go on with your life. For example my sister dropped her phone and it broke she was said crying like a child but she 22 she thought her whole world end. I looked at her in disbelief thinking to myself is she really doing this over a phone but people today grown attracts to their technology they would freak out if it wasn’t around and that’s a bad thing to see. Generally speaking being too dependent on technology has it negative effects dealing with our education, behavior, and economy. It keeps you from focusing, makes you lazy, and putting people out of jobs. So, remember when depending on technology it will give you ne gative effects toward your writing and grammar, your physical and mental body, and small businesses. Everyone is depending on Google for everything and they are not referring to books.